The Ultimate Guide to In-App Advertising: How to Make Money with Ads

The world of mobile apps is constantly evolving, and developers are always looking for ways to monetize their creations. One of the most popular ways to make money from mobile apps is through in-app advertising. In this ultimate guide, we will explore the ins and outs of in-app advertising and share tips on how to maximize revenue from ads.

The Ultimate Guide to In-App Advertising: How to Make Money with Ads

What is In-App Advertising?

In-app advertising is a type of advertising that appears within mobile apps. These ads can take many forms, including banner ads, interstitial ads, rewarded video ads, and native ads. In general, in-app advertising is a form of performance-based advertising, where developers are paid for each ad impression, click, or action taken by the user.

How to Get Started with In-App Advertising?

The first step in monetizing your app with in-app advertising is to choose an advertising network or platform. There are many advertising networks available, including Google AdMob, Facebook Audience Network, and IronSource, among others. Each platform has its strengths and weaknesses, so it’s essential to do your research before choosing one.

Once you have chosen an advertising network, the next step is to integrate the ad code into your app. This process will vary depending on the platform, but most networks provide detailed instructions and documentation to help you get started.

Types of In-App Ads

There are several types of in-app ads, including banner ads, interstitial ads, rewarded video ads, and native ads. Each ad type has its advantages and disadvantages, so it’s essential to choose the right type of ad for your app and audience.

Banner Ads

Banner ads are rectangular ads that typically appear at the top or bottom of the screen. They are the most common type of in-app ads and can be found in many mobile apps. Banner ads can be either static or animated, and they are usually less intrusive than other types of ads. However, banner ads can also be less effective in terms of revenue generation, especially if they are not well-targeted.

Interstitial Ads

Interstitial ads are full-screen ads that appear at natural break points in the app, such as between levels in a game or after completing a task. They are more attention-grabbing than banner ads and can be more effective in generating revenue. However, they can also be more disruptive to the user experience, especially if they appear too frequently.

Rewarded Video Ads

Rewarded video ads offer users a reward, such as in-game currency or extra lives, in exchange for watching a video ad. These ads are highly effective at driving engagement and can be very successful in generating revenue. Users are more likely to watch a video ad if they are offered a reward, which means that rewarded video ads can also be more expensive for advertisers.

Native Ads

Native ads are ads that match the design and style of the app, making them less intrusive and more engaging for users. They are usually integrated into the app’s content and can be either static or interactive. Native ads are designed to blend seamlessly with the app’s design, making them less likely to disrupt the user experience. However, they can be more challenging to implement and require more effort to design and create.

Playable Ads

Playable ads are interactive ads that allow users to try out a demo of a game or app before downloading it. These ads are highly effective in driving engagement and can be a powerful tool for app developers looking to showcase their app’s features. Playable ads can also be more expensive to create and require more technical expertise to implement.

Best Practices for In-App Advertising

To maximize revenue from in-app advertising, it’s essential to follow best practices and optimize your ad placements and formats. Here are some tips to get you started:

  1. Keep Ads Relevant and Non-Intrusive

One of the most important best practices for in-app advertising is to keep ads relevant and non-intrusive. Ads should be tailored to the user’s interests and behaviors and should not disrupt the user experience. This means avoiding ads that are too aggressive or distracting, and instead opting for ads that blend seamlessly into the app’s content.

  1. Use Targeting and Personalization

Targeting and personalization are key to successful in-app advertising. Ads should be tailored to the user’s interests and behavior, based on data such as location, search history, and app usage. By using targeting and personalization, app developers can ensure that users see ads that are relevant to them, which can lead to higher engagement and revenue.

  1. Implement Frequency Capping

Frequency capping is the practice of limiting the number of times an ad is shown to a user. This is important to avoid overexposure and to prevent users from becoming annoyed or disengaged with the app. Implementing frequency capping can also help to optimize ad performance, as it allows developers to determine the optimal frequency of ad impressions.

  1. Use A/B Testing

A/B testing is the practice of testing different variations of an ad to determine which one performs best. This is important for optimizing ad performance and ensuring that ads are effective in generating revenue. A/B testing can help app developers to determine the optimal ad format, placement, and targeting, which can lead to higher engagement and revenue.

  1. Ensure App Performance is Not Impacted

Finally, it’s important to ensure that in-app advertising does not negatively impact app performance. Ads should not slow down the app’s load time or interfere with the user’s ability to use the app. Developers should test ads thoroughly before implementation to ensure that they do not impact app performance.


In-app advertising is an effective way to monetize your mobile app and drive revenue. By following best practices and optimizing your ad formats and placements, you can maximize revenue while providing a positive user experience. With the right advertising network and strategy, in-app advertising can be a lucrative revenue stream for your mobile app.