11 Celebrity-Owned Beauty Brands That Are Worth Buying Into

Celebrity skincare and makeup brands have always been a thing. Model Iman launched Iman Cosmetics, the first complexion brand for women of color in the early ’90s. Over the years, stars such as Jennifer Lopez, Selena Gomez and the ringleader of it all, Rihanna, have made celebrity beauty a social norm.

There are tons of questions for the celebrities who launch these buzzy brands. Are they really in tune with the product launches? Can they break down the ingredients? Do they use their brand? One can only guess, but at this point, it is safe to safe that the celeb beauty space is completely oversaturated with unnecessary products in an area where many other indie/emerging brands struggle to scale when they have an actual story to tell through the launches .

Trust us, we know how hard it is to decipher what’s worth the spend and what isn’t, especially regarding your favorite celebs. Luckily, we’ve done the hard work, so you don’t have to and compiled a round-up of all the quality celebrity beauty brands that are worth your money and who you can trust in the beauty space.

When Fenty Beauty/Skin came onto the scene, the atmosphere changed for the better. Not only was Rihanna involved in all of the processes from beginning to end, she singlehandedly was the blueprint for celeb-owned brands to follow regarding effectiveness and inclusivity.

What we recommend: Fenty Skin’s Cherry Lip Oil

Selena Gomez hits the beauty space in 2020 with Rare Beauty. Although the celebrity makeup fatigue was settling in, Gomez defied the odds and set the brand apart with its ethos of true community, specifically mental health, which is one of Gomez’s core focuses.

What we recommend: “Kind Words” Matte Lipstick

When Pharrell dropped Humanrace, it was almost like we had the golden nuggets to achieve “vampire skin.” The star has always been open about his love for skincare and overall health, so the brand’s direction makes complete sense with every release.
What we recommend: Moisturizing Face Cream

Hailey Bieber is the poster child for “Glazed Donut Skin.” Everybody wants it and with the release of Rhode, Bieber handed over the keys to attaining the maximum glaze through hydration and other skin-loving ingredients.

What we recommend: Lip Peptide Lip Treatment

Victoria Beckham is one of those celebrities that you need to know what’s going on in her closet and on her vanity. The tips, tricks and hacks are there. When Beckham launched her collection, it refreshed the beauty scene as we know it. Victoria Beckham Beauty added the chic flair missing from celeb-owned lines.

What we recommend: Posh Lipstick

We have to be honest, Ariana Grande is most famous for her go-to ponytail but there’s one thing you can’t deny: Her winged eyeliner is always on point, which is what rem Beauty supports.

What we recommend: “At the borderline” kohl eyeliner pencil

Jennifer Lopez made “JLo” a thing on the beauty scene two decades before the launch of her actual namesake brand. As a skincare goddess, we get to add a bit of her magic in our routines with JLo Beauty, hoping that we will have skin like hers.

What we recommend: “That Limitless Glow” sheet mask

Taraji P. Henson is an industry veteran whose love for hair and haircare goes as far back to her experience in college during hair to make ends meet. By establishing her haircare line, TPH Hair, she was able to feel the need for women of color who need products that speak to the constant switching of natural hairstyles, wigs and weaves.

What we recommend: Master cleanse scalp wash

It’s no secret that Tracee Ellis Ross is a natural hair enthusiast. Ellis-Ross launched Pattern Beauty in 2018 with products targeted towards curly, coily hair, which plays off the name “Pattern.” In comparison, Pattern for hair is what Fenty is for the skin and makeup.

What we recommend: Hydration Shampoo

Lady Gaga is known for her experimental makeup looks, so it was no surprise when she debuted Haus Laboratories. Initially launched on Amazon, the product line has grown vastly, making its way as an OTC brand in large retailers such as Sephora.

What we recommend: Triclone Skin Tech Foundation

Michelle Pfeiffer is iconic in various ways, but the launch of Henry Rose cemented the theory. The thoughtful fragrances are formulated with intent and science without compromising luxury delivery.

What we recommend: “Sheep’s Clothing”


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